The Improbable Dream!
In 1972, long-time friends Jeff Sherman and Sam Koperwas decided to open a jewelry store in the beautiful Victorian town of Cape May on the Washington Street Mall. They knew nothing about the industry, but the two friends had a simple, three-step plan…
Offer Beautiful Products
Seek out unusual, beautiful, well-made designs and sell at the most affordable prices.
Outstanding Customer Service
Make customer service priority one. And hire only the best; the most friendly and helpful employees.
Earn the confidence of the Cape May community and visitors ... and (hopefully) turn a profit.